You can also add this video to your splash page to help increase conversion of people submitting their email addresses. customer development process marketing startupsThe good news is that it’s easier than you think to get 1,000 people to try your site. I’ll write a future post on how to retain those users. MORE >>

At times I’ll do what I consider an extension of teaching; a two-day Customer Discovery/Validation intensive session with a large corporation serious about Customer Development at my ranch on the California Coast. It reminded me of the differences in Customer Discovery between a scalable startup and a big company. MORE >>

Bob had taken to heart the business model canvas and Customer Development lessons. After graduating he put together a prototype and had quickly marched through Customer Discovery , iterating his product with the help of CIOs and Fortune 1000 IT departments. Bob started hiring second rate developers. Steve Jobs. Takeoff. MORE >>

The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. He got my attention when he said, “following your customer development stuff is making my company fail.” We Did Everything Customers Asked For. Yep, sound good. MORE >>

started getting coffees, breakfast and dinners with other founders and potential investors and I was consistently amazed by how much a single 30-minute conversation could cause us to completely re-evaluate our strategies. Constantly improving the conversion rates of each of these actions is at the core of what most startups do. MORE >>