The Startup Toolkit

NOVEMBER 10, 2012

Until you have the roadmap nailed down, you can’t scale sales (it would be like throwing money at a big search campaign before you know your lifetime values and conversion rate). It’s as big of a deal as getting your viral loop working — it’s how you’re going to acquire customers at scale.

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Hiring Founder Viral Early Stage 51

ConversionXL

MARCH 28, 2014

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. With over 100 years of movie & video history embedded in our collective subconscious, your customer’s expectations are really high. The question is… Can you make it any good? A Tutorial.

Video 122

Video Software Review Cofounder Metrics 122

Startup Lessons Learned

SEPTEMBER 15, 2008

That green button was part of a customer flow, a series of actions you want customers to complete for some business reason. If its part of a viral loop, its probably trying to get them to invite more friends (on average). Why did customers like your change so much that they didnt change their behavior one iota ?

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. Stickiness, Ben and Alistair say, is where people move on too quickly--they don’t make sure they really have a product that has the right features and functionality to meet their customers’ needs.

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Analytics Lean Widget Metrics 167

Startup Lessons Learned

APRIL 14, 2009

Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Labels: agile , customer development 15comments: Scott Shapiro said.

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Customer San Francisco Lean Hockey Stick 167

Steve Blank

APRIL 20, 2021

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. For software startups, ask yourselves this question: What’s the one screen that will make your customers get it? .

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Product Viral Channel San Francisco 436

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

JANUARY 27, 2009

Do it right, and your conversion rates might be as high as 20%. At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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San Francisco Lean Continuous Deployment DC 148

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.”

Retention 48

Retention Metrics Acquisition Conversion 48

conversionxl.com

FEBRUARY 4, 2014

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Why You Should Focus On Clicks Before Conversions. Conversion rates for our top Adwords are way up.

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Analytics Software Review Conversion Video 98

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. So be sure to make a free user account and participate in the offline conversation there. Jason: get into customer development and it’s a big waste.

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Cofounder Technical Review Software Review Differentiation 208

crowdSPRING Blog

MARCH 15, 2013

Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Google Study Says Mobile Searchers Act Quickly, With 55 Percent Of Conversions In The First Hour | TechCrunch – [link]. ” [link].

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Social Media Small Business Design Media 105

Occam's Razor

APRIL 8, 2013

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant. deep) conversation.

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Metrics Analytics Lean Churn Rate 156

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Customers cant even remember what apps theyve signed up for, and become entirely dependent on notifications to bring them back.

Metrics 88

Metrics San Francisco Lean Viral 88

ConversionXL

MAY 29, 2013

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. But if the scent is weak, they stop and hit the back button – figuring “this is not what I wanted” Scent is very important for conversions.

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PPC Mobile Conversion Stock 132

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Instead, we try to accelerate with respect to validated learning about customers. Or should you focus on user engagement or virality? and for which customer?

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San Francisco Lean Metrics Design 154

Up and Running

MAY 23, 2016

Noah Parsons says, “Start collecting contact information for interested, prospective customers. Develop a landing page, do some lightweight advertising, and generally reach out to as many potential customers as you can.”. We asked for feedback about our software and our growth ideas and took part in the conversation.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

MARCH 1, 2016

Referral Marketing – This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Email Marketing – This includes the use of targeted and automated email campaigns based on conversion actions. Dean claims that the addition of this checklist increased conversion on this post by 785%.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

grasshopperherder.com

FEBRUARY 19, 2011

Q: “What will be your best channel for customer acquisition?&# We’re testing a viral loop, direct sales, and affiliate marketing.&# But starting a conversation with, "Just sign here" is simply unrealistic. Would you ever say to an investor, “I don’t trust you with my signup conversion rate?&#

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Cofounder NDA Founder Sweat Equity 47

Startup Lessons Learned

DECEMBER 6, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R. ► May (3) Thank you Philosophy Helps Start-Ups Move Faster (WSJ on the.

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San Francisco SCRUM Lean Continuous Deployment 74

Startup Lessons Learned

SEPTEMBER 13, 2010

Is the company growing because of an amazing viral loop paired with a strong engagement loop? Notice that cohort and conversion based metrics do not suffer from this problem. When we look at the same conversion percentage for cohort after cohort, we are effectively getting a new, independent, report card for our efforts each period.

San Francisco 154

San Francisco Metrics Lean PR 154

The Startup Toolkit

NOVEMBER 7, 2011

I’ve spent ages testing different customer development approaches and struggling to come to terms with building a repeatable sales roadmaps. I have never had to worry about an on-site conversion rate. Tweaking a button and seeing conversions increase 8-fold is a beautiful thing. Perhaps I should have!

Viral 55

Viral Channel Community Metrics 55

The Startup Toolkit

NOVEMBER 7, 2011

I’ve spent ages testing different customer development approaches and struggling to come to terms with building repeatable sales roadmaps. I have never had to worry about an on-site conversion rate. Tweaking a button and seeing conversions increase 8-fold is a beautiful thing. Perhaps I should have!

Viral 44

Viral Channel Community Conversion 44

www.quora.com

JANUARY 16, 2011

" => I have not bothered to put up a landing page, survey to test customer demand, or done any customer development whatsoever. "Where is the best place to find a rockstar developer to bring it to life?" "I am a creative guy with a startup idea." However, I do spend a lot of time daydreaming.

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Developer Technical Review Cofounder Technical Cofounder 42

A Smart Bear: Startups and Marketing for Geeks

APRIL 16, 2013

Freemium is not customer development Just imagine how much you’ll learn once you have 1,000 real, active users of the system: Everything from behavioral statistics (which features are actually used?) Freemium conversion rates makes marketing expensive A really good conversion rate for free-to-paid is 4%, like Dropbox.

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Marketing Viral Campaign Business Model 318

Startup Lessons Learned

DECEMBER 7, 2008

For example, does an Extended Validation (EV) SSL certificate gain higher conversions than a standard SSL? Does having an expensive Verisign branded SSL and site logo gain higher conversion than the low-cost GoDaddy equivalent? The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 132

San Francisco Lean Continuous Deployment DC 132