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Our Investment In Emotive

Mucker Lab

Today, Emotive announces their $50M Series B closed just 7 months after to accelerate growth after a transformative year for eCommerce brands. When meeting with founders, we often find ourselves answering questions about what to expect with our diligence process and timeline between the first conversation and a term sheet.

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Evolving our investment strategy

The Equity Kicker

Until now we have focused on marketplaces and next generation ecommerce. That meant lots of consumer and small business focused marketplaces and next generation ecommerce companies. With ecommerce and marketplace companies those milestones relate to sales and unit economics and are easily demonstrable.

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Labelling Forward Partners as an ‘Ecommerce investment studio’

The Equity Kicker

We invest in 1-2 companies per quarter that join us for a year long programme, and we invest in late-seed stage companies too. ‘Investor led studio’ or better ‘Ecommerce investment studio’ could be a great way to describe Forward Partners.

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Texas Startup Roadshow goes Virtual during Global Entrepreneurship Week

Austin Startup

The top seed-stage tech and consumer startups in Texas. AUSTIN + SAN ANTONIO Diversity Drones & Robotics Consumer Packaged Goods Ecommerce November 18?—?HOUSTON Who should attend the roadshow? Investors from around the country who have their eye on Austin, Dallas, Houston, and San Antonio. Why are we doing this?

Texas 97
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Short term clarity vs long term upside

The Equity Kicker

But it got me thinking about the trade off between short term clarity and long term upside in seed stage investing. Not when they’re at the seed stage. Conversely I’ve seen too many companies with amazing upside stories fail because they didn’t make enough progress after their seed round.

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You should have 4 fundraising plans.

Hippoland

When I was raising money for LaunchBit, sometimes my conversations with investors would go something like this: Investor: So how much are you raising? This kind of conversation happens a lot, though. For nearly all seed stage companies, the answer is no. NOTE: Marketplace and ecommerce companies, GMV is NOT REVENUE.

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Convertible? Equity? What kind of coin should you use to scratch off a lottery ticket?

This is going to be BIG.

Sure, if you’re Jack Dorsey, creator of Twitter, you can dictate your terms, but last I checked, most of the entrepreneurs First Round and most of the seed stage firms back don’t have that same kind of track record. Unfortunately, that’s really not the case for most startups. Many, if not the majority, are first time CEOs.

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