Construct Effective Emails
300 plus emails…
How do I read each one of them?
How do I answer?
At the crack of dawn do you say to yourself the famous Bernard Shaw lines, “If you ever say I said so, I’ll deny it.”
You are not the only one who is not able to cope with the stress of reading and prioritizing hundreds of emails that you receive every day. There are millions of people who are suffering with this stress syndrome. Ideally, the senders are to be blamed. With no proper strategy, emails are sent to uninterested audience which only results in several related mails getting directly kicked into the bin. Email shooters are the only ones who can relieve you from this so called email mud!!!
Email Shooters Need To Be Not Just Better but Also Brilliant In Sending Emails
Email is turning out to be a part of both personal and professional life. With email becoming a very easy way of communication across borders and time zones, coping with the unprecedented counts of emails everyday is becoming too stressful. From a mere bathroom break to those maddening pings and those yawning moments, reading and answering every email is getting more like crossword puzzle. Solve them; pick the right one, delete the unwanted one…sometime it becomes a pain to glance your screen time and again.
Respite comes only when marketers place high value for their content.
Research carried out recently indicates email as a ‘double-edged sword’ – in other words, it has definite advantages but also some obvious drawbacks if not re-imagined in terms of relevance.
Emails told well and told consistently continues to impress. The process stands as one of the most effective means to reach a set of target audiences, only if done well. It can create higher impacts only when it is addressed to the right audience. Otherwise it is like what the idiom says, “For want of a nail the shoe was lost; for want of a shoe the horse was lost; and for want of a horse the man was lost.” Similarly, in the process of retaining your customers, you will end up losing your identity. Don’t just hit the send key. Think twice before you send and send only those which you would like to receive.
Prove Your Value
Marketers just need to follow these simple 4 steps to get their email marketing campaign more successful. These tips will help them reap the benefits of email marketing and knock down the increasing problem of stress among many today.
4 Steps – Plan, Test, Execute and Track
# Plan Your Email Campaign
- Define your Recipients
- Focus on the Content
- Make the content appealing
- Double check whether your emails render on mobiles
Writing email is an art. Content of your emails have to be specific, personalized and more relevant to the recipients. It can include anything that matters to your customers. Anything like a Newsletter, Welcome Message, Customer Survey, Offer, Purchase confirmation, Greetings for special occasions, Alerts, Address confirmation, Guides, Subscription renewal, Letter of Appreciation of the customer’s journey with you and so on. Visual appeal is more important. So include graphics, images, your brand logo etc.
Check List
- Better dataset
- Personalization
- Localization
- Avoid standard sales language
- Best Emails today have varied messages to cater to the needs of different customers
- Short, relevant and attractive subject line
- Head lines that follow the subject line should be clear and specific
- Create subject matter in such a way that it grabs the attention of customers
- Control the length of your emails
- Use your Brand logo
- Use illustrations, Hyperlinks, images, tables, lines etc.
- Balance Image, text, logo etc
# Test
Once you have designed your contents for your emails, you are ready to test your samples. Test them via different services and applications. You can opt for a third party testing service. If you have no bug, go ahead executing them.
# Set Objective
Email has the highest ROI today compared to other channels. Email stands as the most powerful way to market your brand and reach wider audience. Your audience see you through your email. The purpose is achieved only if you communicate properly. So,
- Analyze them well before executing.
- Be Frequent to interested customers
# Track your Success
Record your total emails sent, total emails delivered, total emails opened, clicked, traffic, subscribers, feedbacks. Watch your bounce rates too. Successful campaign is sure to generate sales beyond your expectations.
Evaluate Ways to Increase Open Click Rates
- Land your emails when customers actually want to look at them
- Schedule delivery time according to your customers’ active log in time
- Experiment your subject line
- Segment your emails (Different buying patterns of different customers)
- Follow the trend – Make it mobile responsive.
Final Thoughts
Business opportunities presented by email marketing are so vast and one needs to take total advantage of this and not delete the anxiety. Having a commitment is the only key. By adopting best practice email marketing strategies, companies can expand their contact base, conversion rates and deliver experience that can generate business possibilities. It is like cutting your coat according to your cloth. This way, many are going to get relieved from the so called “email stress.” It is necessary for you to prove your ROI.
