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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Let’s get the definitions straight: Conversion : The percentage of potential customers who complete a desired action, such as signing up for a trial, making a purchase, or subscribing to a service.

Retention 109
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Startup Metrics

TechEmpower

R : Retention - Do they come back & re-visit over time? The metrics, and how they relate, are captured in his slide: Note the relationship between retention/referral efforts and lifetime value. A : Activation - What % have a "happy" initial experience? R : Referral - Do they like it enough to tell their friends?

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As it turns out, app retention & conversion are hard

Austin Startup

The report offers engagement, retention, and monetization insights from 572 Financial Services, SaaS, eCommerce, and Media/Entertainment apps, with 1.3b Spoiler : user retention and conversion are hard. Retention The scary reverse-hockey stick chart shows up in this report, too. On the other side, though, ugh.

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Retention Optimization: How to Increase the Value of a Conversion

ConversionXL

A higher conversion rate is great, but as Peep says, “If you want to increase conversions, make everything that you sell one cent, conversions go way up, but you go out of business.” Well, it’s retention. (No, Your work isn’t done after the initial conversion (one night stand). Why Is Retention Important?

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11 Tips For Increasing Customer Engagement

The Startup Magazine

While well-built strategies can help boost retention and customer experience, negative ones can become counterproductive. Studies show businesses with this strategy are able to retain 89% of their customers, compared to 33% for brands that lack proper retention strategies.

Customer 118
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115
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Life After the Funnel: 6 Reasons why You’re Neglecting eCommerce Customer Retention

The Startup Magazine

If you want your brand reputation to soar, it’s time to step away from acquisitions and pour focus into your eCommerce customer retention strategy. Studies show that just a 5% increase in retention rates could see increased profits of 25-95%. Don’t just take our word for it. Let’s delve into life after the funnel.

Retention 124