Startup Professionals Musings

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. That’s $300 a lead.

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7 Staffing Strategies That May Cost You Your Business

Startup Professionals Musings

Hiring requirements must be anticipated and implemented with the same precision and tracking as manufacturing volumes, sales leads, and customer service. Trying to save costs by seeking resumes on the Internet will result in poor quality candidates, more time required for screening and interviews, and high turnover.

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5 Startup Cost Realities Most Founders Underestimate

Startup Professionals Musings

Image via Flickr by Phil Gyford Starting a new venture still costs real money, even though the entry price has come down dramatically in last few decades. For example, I come from a software background, and back in the early PC days, it could easily cost half a million dollars for a team of professionals to produce a commercial product.

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7 Startup Costs That You Assume With Outside Funding

Startup Professionals Musings

Maintaining your team’s passion and freedom to focus first on innovating for customers are only a couple of the reasons for thinking hard before you seek money from crowdfunding, angel investors, venture capital organizations, or attempt to qualify for a public stock offering. Investors will become the toughest boss you ever had.

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6 Ways To Make Customers Remember You As Exceptional

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address. But that is just the beginning of the opportunity to provide or take advantage of the new power and tools on the Internet.

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8 Brand Models To Attract Your Perfect Fit Customer

Startup Professionals Musings

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

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