article thumbnail

5 Equity Distribution Parameters For Key Contributors

Startup Professionals Musings

Value factors include your related product breadth and depth, relationships with thought leaders, key vendors, and large potential customers. Investors may not be called cofounders, but they always get equity, commensurate with their share of the total costs anticipated, or share of the current valuation.

article thumbnail

Direct Vs. Indirect Distribution

YoungUpstarts

Aside from ditching the storefront, there are some important things to consider when moving your distribution to the internet. While distribution channels have not largely changed over time, the demand of consumers to have fast and convenient delivery has become the norm. How does this affect your distribution strategy?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Due Diligence Concerns Before Outside Contracting

Startup Professionals Musings

This alternative has been around for several decades, with the generally accepted advantage of reducing costs. Saving cost won’t help you if you can’t make the daily innovations required to stay competitive. Results on commodities, including mature software maintenance, adapt well to low-cost contracting. Marty Zwilling.

article thumbnail

4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Traction in the marketplace.

article thumbnail

How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder. Detail the customer demographics that purchase certain products or services. Use content advertising to fight rising costs. Advertising in the current landscape.

article thumbnail

Startup Metrics

TechEmpower

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? And how much will it cost to win them? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer?

Metrics 260
article thumbnail

How to Master Customer Value Optimization

ConversionXL

They both have a history of focusing on the lifetime value of a customer rather than chasing short-term profits. If you want to be a leader in customer loyalty and grow your business for the long term, Customer Value Optimization is key. How does “Customer Value Optimization” change your approach?

Customer 132