article thumbnail

7 Staffing Strategies That May Cost You Your Business

Startup Professionals Musings

Hiring requirements must be anticipated and implemented with the same precision and tracking as manufacturing volumes, sales leads, and customer service. Trying to save costs by seeking resumes on the Internet will result in poor quality candidates, more time required for screening and interviews, and high turnover.

Cost 260
article thumbnail

How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder. Before you begin using tactics to hit your goals, tap into your analytics and search data. Which terms are people using to search for your products? Where do visitors spend the most time?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 tips for reducing costs in small business

NZ Entrepreneur

With inflation reaching a 30-year high, small businesses across the country will be looking for ways to reduce costs amid cost of living and rising price pressures. With the increasing cost of living, 7-in-10 local SMEs have also noticed changes in consumer behaviour. 2) UNCOVER HIDDEN COSTS. 7) SEEK OUT AN EXPERT.

Cost 88
article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

article thumbnail

What Does Your Content Say to Customers?

Rembrandt Communications

Your current impression on customers may surprise you! What does your content say to customers? As a small business owner, you probably have all kinds of content going out to current and potential customers including social media, articles, newsletters, emails, sales messages, and more.

Customer 147
article thumbnail

Recession ahead? Follow these Money Saving Tips for your Workplace

ReadWriteStart

Review Your Software Subscriptions “Reviewing your software subscriptions can be a quick way to reduce costs. Remove any redundant software that adds to your costs without providing tangible benefits. Look for discounts and group rates to reduce costs. ” — Carl Jenson, Founder of Compare Bank.

article thumbnail

5 Cost-Cutting Strategies That May Cause You to Spend More

Up and Running

A $150 llama rental for a photoshoot, $250 for a bagpipe player at a customer picnic, $5,000 for an executive’s tires — these are just some of the most questionable things people have paid for or attempted to pay for, in the name of business. In fact, some of the biggest company expenses start off as cost-cutting measures.

Cost 150