Both Sides of the Table

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. The first input is CAC.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

MakeSpace (as he named it) would help you get your excess goods into low-cost warehouses. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer? and we were met with weak demand, slow growth and high costs.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). It may surprise you to learn that LA graduates more engineers than anywhere else in the country. Where do all of these engineers end up?

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Production costs have fallen more than 90%. Distribution costs have, too. hours of TV / day. They read less than 30 minutes.

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Are Business Plans Still Necessary?

Both Sides of the Table

In all of these new product and cost-focused new trends, a big problem has emerged that all of these movements have not addressed. Let’s start with how much value you think you’ll create for your customer if they use your product in terms of hours saved, costs avoided, extra sales, better conversion rates or whatever.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). Much of network television can cost $100,000 / minute to produce. Producers can cost-effectively test formats and build fans as they go. Much of it already is. Not so fast.

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Why Solving Big Food & Healthcare Problems Will Yield Spectacular Companies

Both Sides of the Table

This may sound straightforward but to test for conditions with extreme accuracy and speed requires designing a small hardware device that is capable of creating a chemical reaction with food, interpreting the results in real time and doing so for a cost that is acceptable for consumers.

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