Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement. Viral marketing. Viral marketing costs real money, but is often worth it. Crowdsourcing.

Internet 224

Internet SEM Wiki Entrepreneur 224

YoungUpstarts

JUNE 18, 2020

The bigger the team, the greater the cost. Not only that, but they are also immensely cost-effective and timesaving when compared to real-life action shooting. They also have immense viral potential on social media. Search engines like Google are more likely to rank your product higher in search results.

Video 203

Video Advertising Technical Review Channel 203

The Startup Magazine

FEBRUARY 10, 2021

Businesses cost substantial capital and labor to initiate. It costs much less to build loyalty programs than to hunt for new customers. And if you get viral content that spreads like wildfire, that is a sure-fire way to get an immense boost in sales. Starting your own business is a daunting task. However, this isn’t always easy.

Social Media 157

Social Media SEO Programming Technical Review 157

Occam's Razor

JULY 12, 2010

I threw out the world class tool, purchased ClickTracks for a fraction of the cost and put money into Analysts and boom! Let's go look at some tools… Measuring "Invisible Virality": Tynt. Search engines are complicated little beings. Goes viral. Invisible Virality. People matter. You matter.

Analytics 96

Analytics Viral Web Mobile 96

Startup Professionals Musings

NOVEMBER 27, 2021

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. Viral marketing needs a website. But word-of-mouth and viral marketing doesn’t work without a web site.

Web 349

Web Viral Naming Internet 349

Hearpreneur

JANUARY 22, 2023

However, that doesn't mean you should ignore cost or quality. Artificial intelligence (AI) is already starting to have a significant impact on search engine optimization (SEO) for agencies. And vertical videos can result in higher SEO (Search Engine Optimization) content, making the videos stand out more in the search results.

Artificial Inteligence 122

Artificial Inteligence Technical Review Social Media Vertical 122

Startup Professionals Musings

AUGUST 21, 2022

These are the stereotypical left-brain engineers. Engineering creativity, like innovate low-cost solutions, needs to be combined with marketing creativity, like viral social media campaigns, to build a sustainable competitive advantage today. Creativity is the key word here. Keep it simple and focused.

Engineer 343

Engineer Cofounder Viral Social Media 343

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

” How many times have you heard someone agree that “it would be great if someone did X,” but when show them someone did do X, but it costs $39.99, they don’t buy? Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Startup Professionals Musings

SEPTEMBER 28, 2012

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. Read everything you can about viral marketing. Then continue to measure and learn what works, at what cost. What’s the problem?

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

MAY 5, 2017

The cost of entry is at an all-time low, working from home through an Internet website seen globally, turning a hobby or an invention into an online business. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support.

Cost 144

Cost Social Media Startup Viral 144

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). Make sure you use keyword tools to actually see how many people do search, you can use a low-cost tool such as Keywords Everywhere which gives you some great quality data at a low cost.

eCommerce 129

eCommerce Omaha Entrepreneur SEO 129

YoungUpstarts

APRIL 21, 2013

Pivots can take the form of changes to singular product features, customer segments, platforms, business architecture, growth engines, technology and more. Changes are more easily made to any step of the process and the costs of rework are far lower. There are principally three engines of growth in any startup.

Lean 183

Lean Technical Review North America Startup 183

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process. Continually add new marketing and distribution partners.

Startup 335

Startup Social Media Metrics Viral 335

Both Sides of the Table

SEPTEMBER 17, 2013

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). Much of network television can cost $100,000 / minute to produce. Content can go viral – the highest quality stuff is shared. Much of it already is. Not so fast.

Video 339

Video Technical Review Distribution Aggregator 339

Startup Professionals Musings

JULY 3, 2022

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. It’s the principle underlying “viral marketing.” In a classic book on social media by Jim Tobin, “ Earn It. There is no free lunch. Marty Zwilling.

Social Media 352

Social Media Media Viral Audience 352

SoCal CTO

MARCH 11, 2013

Often you can't tell if something like a search engine or matching algorithm is really going to have better results until you use it. How much is it costing you to get users? To get an investor excited about another MP3 player at the time, they would have needed to play with the interface. Results of Algorithms.

Algorithm 264

Algorithm Metrics Viral Venture Capital 264

Brandanew

MAY 29, 2015

It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A/B testing. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral). source ).

Curation 100

Curation Social Media Viral Startup 100

ConversionXL

APRIL 4, 2017

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. Virality and Referral. If you sell shoes, would virality work for you?

Channel 118

Channel Marketing Viral SEO 118

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. With the cost of starting and running a startup at all time lows, it is now easier than ever to attempt to take market share. Channel saturation. Product-growth fit.

Technical Review 150

Technical Review Distribution Software Review San Francisco 150

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Up and Running

JANUARY 27, 2021

The more software you can introduce to streamline processes and cut back on people costs, the better. Things like designers, or developers, are often hard to get hold of at a reasonable cost. Hootsuite is a fantastic, low-cost, social media management platform. But, those that are will be in this article. .

Software Review 79

Software Review Software Technical Review Social Media 79

ConversionXL

OCTOBER 4, 2022

Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day. Customers can now shop directly from the SERP (search engine results page).

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process. Continually add new marketing and distribution partners.

Social Media 329

Social Media Metrics Viral Channel 329

YoungUpstarts

MARCH 17, 2016

There are plenty of places businesses are going wrong in the modern world when it comes to their fixed costs. These are costs that are necessary to keep their operations alive , but that don’t vary depending on output. Then there is the cost of refitting a shop , constructing a building or renting existing premises.

Cost 100

Cost Finance Social Media Viral 100

ConversionXL

MARCH 6, 2019

They also come with higher costs and LinkedIn-specific platform limitations. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later). LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad costs. Stay on brand. Plan it out.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

NOVEMBER 17, 2019

These are the stereotypical left-brain engineers. Engineering creativity, like innovate low-cost solutions, needs to be combined with marketing creativity, like viral social media campaigns, to build a sustainable competitive advantage today. Creativity is the key word here. Keep it simple and focused.

Entrepreneur 240

Entrepreneur Engineer Cofounder Viral 240

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Prioritize the list by customer reach, effort required by you, as well as cost. Select no more than three that match your needs initially.

Marketing 240

Marketing Viral Channel Metrics 240

Up and Running

JANUARY 22, 2020

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). CBD and marijuana industry.

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Professionals Musings

FEBRUARY 15, 2019

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. Viral marketing needs a website. But word-of-mouth and viral marketing doesn’t work without a web site.

Viral 191

Viral Web Naming Internet 191

SoCal CTO

FEBRUARY 25, 2007

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. in Computer Science.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Duct Tape Marketing

MAY 30, 2014

Viral Video Marketing. In our example, we take a look at the 2011 start-up Dollar Shave Club and their viral video “Our Blades Are F ing Great”. It cost roughly $4,500 to make and it was shot in a day at their actual factory warehouse. What names come to mind when you think about online search engines?

Video 77

Video Widget Software Review Entrepreneur 77

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he recommends today: Search-engine marketing. Technology and consumer feedback have indeed changed the landscape.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Professionals Musings

JANUARY 17, 2013

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 257

Marketing SEM Viral Social Media 257

ConversionXL

NOVEMBER 5, 2015

The challenge with this method is that even if you can get a cost-per-subscriber of $5 (that’s $1 per click and a 20% conversion rate on your landing page) you’ll need to spend $50k to generate a 10,000 person database. If your cost-per-conversion is $10, then it will cost you $100k. Launch a viral competition.

Database 48

Database Email Viral Campaign 48

ConversionXL

FEBRUARY 3, 2022

After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved. Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

SEPTEMBER 28, 2019

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. It’s the principle underlying “viral marketing.” In a classic book on social media by Jim Tobin, “ Earn It. There is no free lunch. Marty Zwilling.

Social Media 238

Social Media Media Viral Audience 238