Startup Professionals Musings

SEPTEMBER 15, 2018

A common excuse I hear from entrepreneurs for not doing the work is that real market research takes too much time, and costs too much money. Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics.

Marketing 219

Marketing SBA Venture Capital Business Plan 219

The Startup Magazine

OCTOBER 5, 2020

Larger, more established enterprises can take on the cost of testing a large number of marketing channels. It’s also worth mentioning that the reasons a particular channel, whether it’s social media, paid ads, or search engines, outperforms another might not always be clear. Resources like white papers, blog posts, webinars, etc.

Customer 90

Customer Lead Generation Early Stage Social Media 90

Steve Blank

DECEMBER 10, 2009

The test for non-obvious is: given the prior art at the time of the invention, would a typical engineer 1) identify the problem, and 2) solve it with the invention? Each patent filing will cost your company $10-30k and take 1-4 years. Scientific principles or pure mathematical algorithms cannot be patented. In the U.S. In the U.S.

Intellectual Property 213

Intellectual Property IP Software Review Non-disclosure Agreement 213

Startup Professionals Musings

MARCH 16, 2014

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Get exposure for your expertise.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

AUGUST 22, 2014

A common excuse I hear from entrepreneurs for not doing the work is that real market research takes too much time and costs too much money. Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics and online newsletters with the latest statistics.

Entrepreneur 244

Entrepreneur Marketing SBA Venture Capital 244

Startup Professionals Musings

JANUARY 17, 2013

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Get exposure for your expertise.

Marketing 265

Marketing Viral SEM Startup 265

Duct Tape Marketing

AUGUST 23, 2023

It costs twice as much to generate the same results from the same marketing tactics. Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. I'm an engineer. Marketing is taking a bloodbath in 2023. That's the thing.

Community 53

Community Kuwait Cofounder Bootstrapping 53

Startup Professionals Musings

DECEMBER 7, 2010

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Get exposure for your expertise.

Marketing 235

Marketing SEM Startup Viral 235

Startup Professionals Musings

AUGUST 28, 2016

A common excuse I hear from entrepreneurs for not doing the work is that real market research takes too much time, and costs too much money. Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics.

Marketing 120

Marketing SBA Startup Venture Capital 120

Gust

MARCH 9, 2014

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Get exposure for your expertise.

Marketing 146

Marketing SEM Viral Social Media 146

Steve Blank

APRIL 9, 2009

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. And our Director of Technical Marketing was superb at understanding customer needs and communicating them to engineering.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Duct Tape Marketing

JUNE 7, 2023

We've moved from trying to make call centers a cost center to make it more of a revenue generation engine, right? And then they need to go and now they're gonna send a white paper or they're gonna send a video link, but they have to go to another system in order to grab that content, right?

Employee 75

Employee Technical Review Advisory Board Sales 75

Austin Startup

FEBRUARY 1, 2018

A recent job posting by zlien , a construction industry software company, frames the product manager’s mindset this way: Do you find yourself staring at a complex world and identifying problems to engineer away? so that the talent, the designers, engineers, analysts and data scientists, can focus on their core work. What do they do?

Management 85

Management Product Technical Review Software Review 85

Seeing Both Sides

JULY 11, 2013

You assign an annual quota to each rep, train them, feed them some sales tools and assign them a sales engineer (particularly for more technically complex products) and coach them along the way. customer acquisition cost or CAC). Find a new sales rep with industry experience, a rolodex and a strong track record.

Sales 50

Sales Technical Review Software Review B2B 50

Duct Tape Marketing

JUNE 1, 2023

Or even something like a white paper or an ebook. So sometimes, you know, a tech company's product managers and engineering teams are used to just shipping things whenever it's ready. And a lot of my experience is not with the, you know, not with something you can hold in your hand. It's a technology that you're reading about.

Product 60

Product Framework Technical Review Cofounder 60

Jeff Hilimire

OCTOBER 7, 2015

White papers are popular among corporations and firms to describe an issue and illustrate a remedy that could meet that need, such as a solution, assistance or method. That’s the length of time you have to seize ais attention, states the engineering resources site Knowledgestorm. Target the Market Early Three seconds.

Marketing 28

Marketing Matching Audience Engineer 28

www.readwriteweb.com

MARCH 4, 2011

ReadWriteCloud ReadWriteWeb Channels ReadWriteStart ReadWriteBiz ReadWriteEnterprise ReadWriteCloud ReadWriteHack ReadWriteMobile International ReadWriteBrazil ReadWriteChina ReadWriteFrance ReadWriteSpain ReadWriteCloud All Posts VMworld Archives Case Studies White Papers RSS Twitter Facebook Would You Outsource Your Startup to a SaaS?

API 49

API Australia Indiana Cloud 49

Duct Tape Marketing

OCTOBER 17, 2018

You can get big-time, modern, virtual phone functionality at a fraction of the cost. Are they doing search engine advertising? Imagine how much that’s costing people. These are these center of the bullseye opportunities that first of all, they cost almost nothing to do. Are they doing anything on social media.

Marketing 56

Marketing Social Media Analytics Software 56

Austin Startup

MARCH 15, 2017

The Afro-Tech operates on a basis of permissionless innovation — we do not need pre-approval to be black and innovative in tech and as for me, I been doing advanced and epic Internet tech stuff since 1994 so I’m not exactly someone that is easily impressed by an “ex-Google engineer” like the rest of yall, just saying.

Technical Review 54

Technical Review Silicon Valley Software Review XML 54

YoungUpstarts

AUGUST 2, 2015

How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts? One could use tools like SEMRush, Google Adwords Keyword Planner, and the Search Engine Results Page (SERP) to monitor what competitors are doing and what customers are searching for. white paper?

Technical Review 100

Technical Review Social Media SEO Curation 100

www.forentrepreneurs.com

FEBRUARY 2, 2010

Working backwards means looking at the components that make up Profitability: Profits (EBITDA) = Revenue – Cost of Goods Sold – Expenses So to focus the management team on driving profitability, we should also track and measure Revenue, CoGS, and Expenses. Let’s take the first of these, Profitability, and work backwards. Obvious, isn’t it?

Metrics 55

Metrics Design Entrepreneur Startup 55

Mike Michalowicz

FEBRUARY 11, 2013

Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. Self-printed cost is $0.46 They are the first thing people see on search engines. cost = $0 other than some time).

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

AUGUST 10, 2022

They can't decide on the value or they haven't equated the value they're gonna receive with the cost. You know, so many white papers, so many webinars, so many podcasts to listen to so many experts to consult. They'll bring in the solutions engineer, but they carefully orchestrate that call.

Customer 69

Customer Sales Networking .Net 69

Steve Blank

SEPTEMBER 1, 2011

After poring through stacks of reports, white papers and position papers, I’ve come to a couple of conclusions. To date, Israel is only country that has engineered a successful entrepreneurship cluster from the ground up. 1) They sure killed a ton of trees. Buyable Startup s: Born to Flip. lesson of using SBIC funds.),

Government 335

Government Silicon Valley Startup Venture Capital 335

Startup Professionals Musings

JUNE 15, 2016

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Firing randomly to see what sticks doesn’t work. For good content, less is more.

Marketing 120

Marketing Social Media Channel Startup 120

www.igda.org

JULY 24, 2012

As I dug around, I was stunned to discover that I was hardly the first one to figure this out: my observations have been common knowledge among industrial engineers for almost a century. They also want to avoid hiring extra resources that increase the cost of the finished goods unless absolutely necessary. What Management Wants.

Software Review 90

Software Review Technical Review Widget Los Angeles 90

Startup Lessons Learned

JUNE 24, 2020

But not when compared to the incredible cost of having our entire economy shuttered. The entire Vaccine Manhattan Project could be underwritten by the cost of the economy being closed for only eight days. Maybe I'll write a white paper about it or I'll publish an op-ed or I'll just make a few concerned phone calls.

Founder 60

Founder Technical Review Leadership Software Review 60

www.readwriteweb.com

APRIL 24, 2012

White Papers. Startups need to minimize cost and effort so they can focus on brewing their secret sauce, but they cant afford to look like amateurs. Youll cover your monthly costs in support savings in your first week. ReadWriteWeb. ReadWriteStart. ReadWriteBiz. ReadWriteEnterprise. ReadWriteCloud. ReadWriteHack.

Startup 53

Startup Wiki RSS Software Developers 53

YoungUpstarts

DECEMBER 9, 2014

We can now reach our potential buyers directly by publishing via blogs, videos, podcasts, forums, and social networks with relatively little cost. From blogs, webinars, white papers and e-Books to FAQs, case studies, photos and videos, the second part of the book highlights the dos and don’ts for each content class.

B2B 185

B2B Social Media Afghanistan Iraq 185

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. These models allow scale to emerge at very low-cost. Things like business white-papers or product reviews are perfect examples of informational traffic. Not All Traffic Is Created Equal.

Social Media 47

Social Media Vertical Advertising Distribution 47

Occam's Razor

MARCH 23, 2010

It is faster to fail and learn then wait for an "industry case study" or find relevancy in a "industry leader white paper" I met a small group of top companies in London recently. Never bother to do a online usability study (it just costs $20 a pop!!). There is no magic bullet for multi-channel analytics.

Analytics 118

Analytics Web Metrics Channel 118

YoungUpstarts

FEBRUARY 9, 2015

At the same time, 91 percent noted that having a variety of tools in place causes numerous problems with the company’s DR strategy, including the learning curve involved with the use of several different systems and the cost of added service licenses and maintenance. Utilizing data duplication strategies for cost-effectiveness in storage.

SCRUM 100

SCRUM Delaware Cloud Technology 100

Up and Running

OCTOBER 2, 2015

There’s no barriers to entry anymore to creating content or publishing because it basically costs nothing for you to publish online today, whether you decide, “I’m going to do a podcast or a blog or social media of some kind.” Does it look like an e-newsletter, is it an eBook, is it a white paper, is it a podcast?”

Viral 60

Viral Audience Advertising Social Media 60

Austin Startup

JUNE 26, 2019

I recruited a top-flight engineer and serial entrepreneur to build our MVP, on equity?—?and I also recently saw a post from a VC I respect immensely hailing the model of successful marketplace returns based on undercutting supply costs?—?and and every other team member the same way. People are trying, and we should keep trying.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

www.readwriteweb.com

FEBRUARY 25, 2010

MM : No, in fact were going the other direction so we can have more control and lower our costs. See Also Better Show Than Tell - A Simulated SaaS for Windows Azure Exploring How the Cloud Redefines E-Commerce Cost of the Cloud: Apple Buys Out Retired Couple for $1.7 One thing I love about it is the cost.

Cloud 50

Cloud Founder Azure San Antonio 50

Brandanew

MARCH 7, 2016

As an engineer one of my first challenging problems was how to reproduce what the sales guy had promised the customer on our software. Content marketing reduces cost of lead generation. In one of the companies that I worked at, the cost of generating a B2B lead was about $80. Download your copy HERE.

Sales 100

Sales Marketing B2B Lead Generation 100

www.readwriteweb.com

FEBRUARY 25, 2010

MM : No, in fact were going the other direction so we can have more control and lower our costs. See Also Better Show Than Tell - A Simulated SaaS for Windows Azure Exploring How the Cloud Redefines E-Commerce Cost of the Cloud: Apple Buys Out Retired Couple for $1.7 One thing I love about it is the cost.

Cloud 50

Cloud Founder Azure San Antonio 50