article thumbnail

No Plan Survives First Contact With Customers – Business Plans versus Business Models

Steve Blank

We thought we’d take our plan and go raise seed money. We can’t raise money knowing our plan is wrong.”. This includes how the product gets distributed to your customers and how money flows back into your company. He replied, “Well the customers are not acting like we predicted in our plan! Here’s why.

article thumbnail

Do the Math

Austin Startup

The goal of model building is to prove that if you take all the baby steps in the right order, and you test out pricing and cost assumptions as best you can along the way, and you keep listening to potential customers as you progress, then you develop reasonable confidence that success is mathematically possible.