Kung Fu
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 26, 2019
You’re not allocating enough costs to gross margin or the cost to acquire a customer. You can start by selling to small customers and evolve to larger ones, because you’re starting with a low cost-basis and then maturing your product and service. Either you haven’t hired great talent, or you have but you’re disempowering them.
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