A Smart Bear: Startups and Marketing for Geeks

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How to find that first big customer

A Smart Bear: Startups and Marketing for Geeks

The contract says you retain the IP and are allowed to sell a product like this to other companies. Often they’ll agree if it means a steep hourly discount or cheaper maintenance costs.) (Maybe you worked there or a co-founder or investor has some juice).

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“Fantastic” beats “efficient”

A Smart Bear: Startups and Marketing for Geeks

Of course this is Survivor Bias at it’s finest; these examples don’t prove this is a great strategy , they just illustrate that it can work: Zappos decided to sell shoes over the Internet, even though it meant eating shipping costs as customers tried shoe after shoe, constantly returning merchandise on the basis of fit or look.

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Smart Bear Live 7: More from AZ Disruptors

A Smart Bear: Startups and Marketing for Geeks

They now do extra- merchandise so fan selling other fans merchandise that they made but this time with IP rights and everybody makes money, which is pretty cool. The one thing that you might be able to do is outsource the development costs of it. But even if it’s national, our trips cost about $1000 per trip.

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Smart Bear Live 6: Jared from Padseeker.com

A Smart Bear: Startups and Marketing for Geeks

It cost you less than a week because you’ve got your template and you’re fast and smart, and you’re done. They had, maybe, a bad experience or it cost a lot of money, and the whole idea is to pay between $25 and $50 a month to get a higher quality website than what they have right now. Jared: Sure. Jason: In revenue.

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