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Lessons Learned: The lean startup

Startup Lessons Learned

My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come. Whether they also lead to dramatically higher returns for investors is a question Im looking forward to studying. Otherwise it's a great idea.

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

What are your hypotheses around customer acquisition costs? Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. change messaging on site during the week to get costs lower, team that gets lowest delta costs wins. Get real costs from suppliers.

Wiki 311
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Pick the Perfect Name for Your Startup

mashable.com

You're going to spend many multiples of what the domain name would have cost you to create brand recognition. Apple Declared "Marketer of the Decade" This iPhone 4 Costs $8 Million Next Apple Event Goes "Back to the Mac" View More » Mobile Starbucks Stores in New York Now Acce. SCVNGR Makes Major Enhancements to iP.

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Retooling Marketing in a B2B Company

Venture Chronicles

When you combine inbound marketing with account-based scoring, you get a very potent combination of predictable opportunity funnel that also benefits from lower customer acquisition costs. We know from this data that there are tipping points that occur in the opportunity (account) scoring that should and do cause additional sales activity.

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The Direct-to-Consumer Checklist

Austin Startup

You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV). All else being equal, the incremental cost of acquiring the next customer will always be higher than the last. How will you take advantage of SEO and SEM?

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Small Business and Startups: The Trends for 2014 (Pt II)

crowdSPRING Blog

Beware, however, a loss of control over messaging, increased costs, and poor integration with your other marketing efforts. Today, when you perform a search on Google, the results you see are based on what sites you have visited, what products you have purchased, what IP address you are browsing from, and what your social network looks like.