A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 26, 2019
You’re not allocating enough costs to gross margin or the cost to acquire a customer. You can start by selling to small customers and evolve to larger ones, because you’re starting with a low cost-basis and then maturing your product and service. “New role” can mean sophistication, management, or a different job.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 14, 2011
You can’t sell anything without significant traffic, especially since 80% of it is crap even with a good campaign, and it is preferable that some of that traffic is not costing you dollars per click. On top of that, the cost has escalated tremendously over time. His connection to deer management was as a retirement hobby.
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A Smart Bear: Startups and Marketing for Geeks
JULY 23, 2013
I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. The mindset works like this: It costs a lot of money to land an enterprise customer. Marketing, sales, legal, account management, on-boarding, technical guidance, training.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 21, 2009
Second, you know the length of your fuse even in event of disaster (if you have revenue) or if you never manage to land a customer (if you're just starting out). This gets you to crystallize what cost-centric activities would most help your business. Before you argue, don't forget about the cost of lost sales.). It's accurate.
A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 4, 2012
One thing I learned from there, is that the manager is the first step. And B,The manager often is the one controlling how the money works. So, if the manager’s on board, you’re probably going to start and if not, you’re don’t regardless of the band. So the manager, that’s one thing.
A Smart Bear: Startups and Marketing for Geeks
JULY 4, 2011
Yet, when it comes to email management, most companies seems to adopt a somewhat broken posture: either they don’t advertise any public email or they advertise too many of them. We were denying our prospects the possibility to contact us in a highly cost-efficient manner. He has a personal blog about cloud computing.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 11, 2014
If you like this, go see his Shockwave Innovations blog ) Anyone that has taken an accounting class or learned basic business financials knows the interaction between key elements of a P&L (revenue, cost, expense) and a balance sheet (assets, liabilities, equity). At that point, you’ve recovered the cost to acquire the customer.
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