SoCal CTO
MARCH 1, 2010
Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Jason looks at the issues around "sunk cost." Great stuff.
SoCal CTO
AUGUST 4, 2011
Content Management - do we need to allow easy editing of content in the system? How will we address these without significant cost? Existing People Capabilities - what capabilities such as graphic design, user interaction, product manager, QA do you already have access to? Do you have the internal staff to manage changes?
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SoCal CTO
AUGUST 4, 2011
Content Management - do we need to allow easy editing of content in the system? How will we address these without significant cost? Existing People Capabilities - what capabilities such as graphic design, user interaction, product manager, QA do you already have access to? Do you have the internal staff to manage changes?
SoCal CTO
JANUARY 26, 2010
How much will it cost to build what we need to build? How can I control costs but effectively get stuff developed? How can we phase development to balance cost, features, risk, etc? How do we balance concerns vs. cost? How will we address these without significant cost? How do we motivate and manage developers?
SoCal CTO
NOVEMBER 17, 2009
Then I check and manage our Google Adwords campaign and check our analytics/stats. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost!
SoCal CTO
DECEMBER 14, 2009
you can get to know Mark a bit more in my post Product Manager Entrepreneur Mark Geller ). Second, there’s this funny perception that the cost of software development have been dramatically changed in the past few years. While the cost of hardware, hosting and networks rapidly falls, software gets easier to build at a much slower rate.
SoCal CTO
MARCH 18, 2010
Vince: I’m an author, speaker and management consultant with a special expertise in online media sales. My management book, Ignited, was released in 2007 and serves a guide and champion for middle managers. Vince: In addition to my management writing I’ve interview many CEOs and innovators. Am I thinking big enough?
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