suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media. MORE >>

A Procter & Gamble chief defends marketing cutbacks by referring to the less expensive benefits of digital marketing. So how much did all this "free" social media cost? Good Marketing Should Be Integrated. Always I'm a digital marketer, but I know better than to believe digital can stand alone. Um, really? MORE >>

Cost over-runs from original budgets averaged 56%, and projects on average took 84% more time than originally anticipated. All too often, however, the cost, time, and effort associated with such milestones is underestimated. The Economist recently ran a wonderful piece on the sorry state of project management. MORE >>

suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem? MORE >>

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity. MORE >>