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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

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Sales and Marketing Misalignment Is Costly—But Avoidable

ConversionXL

Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. This post, based on our experiences, covers: What misalignment looks like—and what it costs; What alignment looks like—and what you get; Four steps to go from wherever you are now to greater alignment.

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Enjoy A Sales Turnaround By December!

Rembrandt Communications

It’s September, and the busy, holiday sales season is here. But the good news is that you can start selling more and reach your year-end goals cost-effectively… even if you are in a nightmare situation right now due to COVID-19 repercussions, employee turnover, overdue bills, and more. Take action for holiday sales success!

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Using Generative AI to Drive Corporate Impact

TechEmpower

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

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9 Messages From Sales Training May Save Your Startup

Startup Professionals Musings

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

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5 Startup Cost Realities Most Founders Underestimate

Startup Professionals Musings

Image via Flickr by Phil Gyford Starting a new venture still costs real money, even though the entry price has come down dramatically in last few decades. For example, I come from a software background, and back in the early PC days, it could easily cost half a million dollars for a team of professionals to produce a commercial product.

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7 Costs To Consider Before Taking Your Startup Public

Startup Professionals Musings

According to TheStreet , US IPO market results in Q2 2020 posted a strong bounce-back from Q1 with 58 IPOs, after a slow start due to the Covid19 pandemic. There are real ongoing costs of maintaining a public company. million in annual recurring costs as a result of being public. Exposure to increased liability risk.

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