Brandanew
JULY 18, 2016
Many of the clients and businesses that we work with operate in a lean manner. So, look at it as a cost too, and allocate marketing spend wisely. Think in terms of opportunity cost, and get rid of the “it’s free to post” mentality. Your time is basically money that you can invest to stay more profitable.
Brandanew
JUNE 20, 2015
Tools can be a big addition to your Content Marketing costs. Your team must be able to operate the tools/software without any problems. And routine tasks in the marketing/ branding departments are being replaced by intelligent systems. These could include, automatic curation, scheduling, image edits or any such functions.
Brandanew
MAY 14, 2015
They also don’t require an agency to “ generate ” the stories of their business’ origin, day-to-day operations, and vision for the future. Ken Herron : Social is by far the biggest channel for free/low-cost content distribution.
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