The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). Measuring Customer Engagement is a key tool that will help you achieve that goal, as it will allow you to increase [.]. MORE >>

Many of my mistakes can be traced back to a failure to recognize and appreciate "sunk cost.". The term comes from economics: "Sunk Cost" is money you've already spent and cannot get back no matter what. Of course we carbon-based life forms can rarely be described as "rational," especially when it comes to ignoring sunk costs. MORE >>

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. MORE >>

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. plan entrepreneur marketing costs startup business MORE >>

Sales forecasting is a notoriously difficult problem and start-ups generally learn the hard way that sales meetings, prospect interest, and apparent momentum do not translate into purchase orders in any where near the time and speed one would hope. Missing a sales forecast really hurts no matter what size company you are. MORE >>