View from Seed

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Pitch Deck Month: The “Where Are You Going?” Slide

View from Seed

Enterprise SaaS/B2B software – account executives (AEs) and sales developement reps (SDRs). With extremely limited resources and time, one wrong step could cost you 6-9 months of runway. Businesses with a geo/city-based operations – city GMs/on-the-ground ops teams.

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A Startup CTO’s Take on Early Technology Choices & Tradeoffs

View from Seed

Isaac Cambron is co-founder and CTO of Zensight.co , whose pre-launch product enables sales reps to find and use their best content to close more deals. it could also cost your business real money at a crucial early moment in its life. There are two questions that matter here: How much will it cost to do later versus doing now?

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

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But even with that webinar’s success, we still had a lot of education to do in order to get people to understand what we did and even how we saw marketing in general, which we needed to do to generate demand and sales. Webinars have a whole other cost in terms of time, effort, headaches, etc. We got 300.

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What Is Venture Debt and How Should Startups Use It?

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It can be lower cost and can either buy more time or accelerate growth. It’s generally got a lower cost compared to equity capital and can help support growth. But the costs are definitely there. Today, we wanted to share some basics of another source of capital: venture debt. What are some pros and cons?

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Accelerator Spotlight: nudgem

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On average, an eCommerce retailer spends 15-30% of their revenue on paid marketing channels, but in recent months, new privacy regulations, iOS 14 tracking changes and the phase out of 3rd-party cookies, have increased the cost to acquire a new customer by 155% , a trend that is expected to continue in the coming years. And your least?

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Foodtech Trends That Are Here to Stay

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Farmers need to know how much to grow, distributors need to know how much to order and sell to maximize sales and reduce spoilage, restaurants need to order more efficiently, and consumers are demanding more transparency and less waste.

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Lyft S-1: Kicking Off the Decacorn Bonanza of 2019

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The simplistic way to do this is to zero out the Sales & Marketing line item in the financials and see what happens. In 2018 Lyft had an EBITDA loss of -$977M whereas their Sales & Marketing spend was $803M. Lyft’s Biggest Cost “Driver” Isn’t the Driver. Insurance is far and away the largest cost driver.