CPA Related Topics 
Startup Professionals Musings
JUNE 4, 2021
Cost per action (CPA). In this more popular model these days, advertisers do not pay for each appearance of the ad, but only when a user clicks on an ad and is redirected to the advertiser website. For sites displaying the ads, this is called pay per click (PPC).
Startup Professionals Musings
MARCH 12, 2012
The advertiser side is called cost per action (CPA) or cost per lead (CPL). Here the advertiser pays only if a customer has been delivered to a website and takes a further action (conversion), such as buying a product or filling out a web form. Now back to the revenue realities.
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Startup Professionals Musings
MARCH 23, 2013
Cost per action (CPA). In this more popular model these days, advertisers do not pay for each appearance of the ad, but only when a user clicks on an ad and is redirected to the advertiser website. For sites displaying the ads, this is called pay per click (PPC).
Startup Professionals Musings
JANUARY 6, 2011
The advertiser side is called cost per action (CPA) or cost per lead (CPL). Here the advertiser pays only if a customer has been delivered to a website and takes a further action (conversion), such as buying a product or filling out a web form. Now back to the revenue realities.
Startup Professionals Musings
JULY 10, 2015
The advertiser sees it as cost per acquisition (CPA) or pay per performance (PPP). With this variation, no payment comes to you until your visitor get redirected to the ad site and performs a desired action there, such as filling out a registration form. This is called pay per action (PPA) or pay per lead (PPL).
Startup Professionals Musings
OCTOBER 3, 2010
Cost per action (CPA). In this more popular model these days, advertisers do not pay for each appearance of the ad, but only when a user clicks on an ad and is redirected to the advertiser website. For sites displaying the ads, this is called pay per click (PPC).
Startup Professionals Musings
FEBRUARY 28, 2010
I am retired but formerly have been a marketing director and involved in CPA financial services. He’s at retirement age but wants to start a dropout prevention or GED school. We live in East Texas were the education level is low and dropout rates are around 17%. Where to start for funding and does a business plan differ?
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