Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

www.clickz.com

JANUARY 7, 2013

SEO Paid Search Search Marketing. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Media Planning Media Buying Publishing Display Advertising Video Mobile. More Categories. Audience/Traffic.

Social Media 86

Social Media Media B2C New York 86

Occam's Razor

MARCH 25, 2014

I even abandoned CPA (not enough focus on what makes the ads good). It is good for a little SEO. For acquisition my goal was to pick two metrics that would incentivize our teams to behave in the most optimal manner. I abandoned CPC (I hate that metric, it incentivizes short-term thinking of the worst kind). And many others.

Metrics 155

Metrics Marketing Analytics Channel 155