A Smart Bear: Startups and Marketing for Geeks

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The Code is your Enemy

A Smart Bear: Startups and Marketing for Geeks

Consider: Would you rather get hired as the CTO of a company with 1,000 daily new, unique, qualified visitors with no product, or the CTO of a company with a stable product and 10 uniques visits to the home page? If not, solving that is much harder and much more outside your control than building software.

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What did they do before you came along?

A Smart Bear: Startups and Marketing for Geeks

So we went back to the minority who were already reviewing their code, either because of regulation, contractual obligation, or because it happens to be something the CTO believes in. That’s fine someday, but that’s no place to start !

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The public invisibility of running mid-stage successful companies

A Smart Bear: Startups and Marketing for Geeks

As the CTO of a 130-person company that’s still growing along every dimension at a prodigious rate, that’s the appropriate job description. But I can’t share anything about it.

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