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Using Generative AI to Drive Corporate Impact

TechEmpower

Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact. Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction.

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Selecting a Software Development Company in 2024

TechEmpower

Is user interface and graphic design a necessity? Are specific technologies or platforms involved in your project? You'll discover firms that are prolific in design/interface and light on development, and vice versa. This article will primarily focus on locating and evaluating development companies, rather than design firms.

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Want to Know the Difference Between a CTO and a VP Engineering?

Both Sides of the Table

I recently did a post for startups on understanding sales people. The terms “CTO&# and “VP Engineering&# have such stigmas associated with what they are that I’m sure some people will feel uncomfortable with the definitions I’ve put forward. This post is designed mostly for non-technical founders.

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What is a CTO?

Austin Startup

As a CTO, I can definitely say without a doubt that few people understand what a CTO does. When I tell someone I’m a CTO, I’m often met with a blank stare. Even when someone is aware of what a CTO does, they often have limited context due to the wide variety of CTO roles.

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10 Attributes Of The Perfect Partner For Your Startup

Startup Professionals Musings

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. The reason is that good attributes apply equally well to “external” partners, as they do to internal partners, like a co-founder or CTO.

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Four Marketing Automation Solutions Every SMB Should Have In 2020

YoungUpstarts

by Chad Ruff, Chief Technology Officer at Swiftpage. Here are just a few of the many benefits marketing automation provides: Drives a 5 percent increase in sales productivity. Can help guide sales and marketing teams to work together for a common goal. 77 percent of users see an increase in conversions.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. A marketing playbook gets everyone on the same page.

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