A Smart Bear: Startups and Marketing for Geeks

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The Code is your Enemy

A Smart Bear: Startups and Marketing for Geeks

As much as you’re a minor deity when it comes to TextMate or Balsamiq, so are almost all the technical founders of all high-tech startups. The trouble is, this is almost certainly not the activity that would most benefit your startup. We can all make a functional website — at least well enough to produce orders.

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The public invisibility of running mid-stage successful companies

A Smart Bear: Startups and Marketing for Geeks

As the CTO of a 130-person company that’s still growing along every dimension at a prodigious rate, that’s the appropriate job description. And, if you grant my indulgent inclusion in that pantheon, I did the same as WP Engine took off, with a noticeable decrease in early 2012 and relatively little in the past twelve months.

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