View from Seed

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Pitch Deck Month: The “Where Are You Going?” Slide

View from Seed

Depending on the composition of the founding team, you might or might not have near-term holes in certain functions at the exec level – e.g. you’ll most likely need to bring on a CTO/VP of Engineering shortly after the seed round if you don’t have a technical co-founder.

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A Startup CTO’s Take on Early Technology Choices & Tradeoffs

View from Seed

Isaac Cambron is co-founder and CTO of Zensight.co , whose pre-launch product enables sales reps to find and use their best content to close more deals. Below, he answers questions about developing products from scratch, as well as the difficult technology choices and tradeoffs CTOs must make.

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Five Recruiting Metrics Every Founder Should Track

View from Seed

Founders need to make sure the quality of the startup’s offerings remains high and provide adequate sales and service support for prospective customers and new users. But even well-prepared startups that have laid out strategies for scaling can find themselves scrambling in the face of a fast-growing customer base.

Metrics 120
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth.

Marketing 120