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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets. Not so fast.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. Marketing strategy. Marketing software.

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Requests for Startups in 2024

VC Cafe

Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover. AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches?

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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

Gordon Platt, President, Gotham Media , observes, “You may meet people on-line, but when’s the last time you really made a long-term, financially meaningful commitment exclusively as the result of a virtual interaction?” I’ve listed below my current social media toolkit. Tech stack. I host on Hostforweb **. Crunchbase.

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The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

View from Seed

Maybe they will get there, but I think that the experiential nature of the category — both in terms of the actual products and the brand experience — mean that this will play out very differently from other categories like media or consumer electronics. The old brands and distribution channels are dead or dying.

Internet 209
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The Creator Economy – Who are they, what do they do and How do they make money?

VC Cafe

Taking a look at the list above you can get a sense for what tools are needed for creators to create, distribute and monetize their content. Li Jin curates the Side Hustle Stash as a free resource to find platform-based work. FYI curated a list of 171 free resources for freelancers : FYI 171 free resources for Freelancers.

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8 Keys To Providing Consulting Services To Startups

Startup Professionals Musings

It’s time to adopt your customer’s favorite mode of communication, whether that be texting, phone calls or social media, and not limit responses to office hours. If the startup team is distributed around the world, your challenge is to meet their process requirements, rather than expect them to meet yours.

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