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Book Marketing – What Can A PR Pro Do For You

YoungUpstarts

Experts in public relations (PR) and marketing don’t simply get the word out; they create such a phenomenal success for their clients, that when someone needs a recommendation they are the first name they consider. But one area that PR pros particularly excel at is helping authors with book marketing.

PR 100
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Twitter Link Roundup #62 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Content Curation: It’s Going to Be HUGE – [link]. The future of advertising isn’t advertising says Made by Many – [link]. Do Brands Really Know Where Ads Appear? – [link]. Employees don’t promote their own companies on Twitter. Ask yourself why? – [link].

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I’m in Unicode Love: The Curator’s Code

crowdSPRING Blog

Last week Maria Popova, the founder of brainpickings.org was interviewed by Brooke Gladstone of NPR’s On the Media about her latest creation, The Curator’s Code. The code is a straightforward way for an author (or curator in some cases) can give honest and proper attribution not just for a source, but also for “inspiration.”

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Why Earned Media Is Essential to Marketing Success

Duct Tape Marketing

I’ve long felt that the blending of advertising, referrals and public relations (what I’ve always called earned media) is the recipe for effective lead generation. In fact, she was so successful she started a business to teach others how to generate PR on a budget.

Media 68
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Twitter Link Roundup #122 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Why Startups Should Curate Content – [link]. – [link]. The safe career path in the future – skip college and start a company – [link]. Why entrepreneurs don’t sleep well – [link]. The Importance of Brand in an Era of Digital Darwinism – [link].

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Twitter Link Roundup #78 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Entrepreneurs Need to Find the Best ‘Curators’ – [link]. Outstanding Forbes interview with Yuri Millner – The Billionaire Who Friended the Web – [link]. 8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia – [link]. How can I tell if I am failing at my start-up? – [link].

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How To Create Buzz Around Your Startup

David Teten

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 114