Customer Development Related Topics 
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 14, 2012
make for not putting customer development before writing code. Don’t tell me “they need to see a working product before they’ll have a chat” or any other typical, lame excuse engineers (including me!) You’re just stalling. Get your butt in the field, and you won’t have to ask those two questions.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
It’s often said that you shouldn’t talk about price during customer development interviews.
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A Smart Bear: Startups and Marketing for Geeks
JUNE 12, 2012
Here are the details of both of those customer development experiences. Recently at WP Engine I did some brand new customer development for a new project that we think will revolutionize WordPress blog management. But there’s no one “number.” Way #1: Go until boredom.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 20, 2010
As a good student of startup theory, especially modern theories of customer development, this time I was methodical and purposeful. If you want a step-by-step, here's a great guide and checklist of how to do early customer development by Ash Maurya. This time, though, it was intentional. And it worked.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 5, 2013
Or if you’re still in the ideation stage, it gives you the basis for customer development, both in finding potential customers to call and in what you’re verifying when you get them on the phone. You know which features will especially tickle their fancy. You know what to highlight to differentiate from competition.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 23, 2012
But all that investment in growth and sales force didn’t have a long-term payback, and the actual value of the product to small businesses wasn’t as high as claimed, even though the simplest of customer development reveals this fact (ask any restauranteur).
A Smart Bear: Startups and Marketing for Geeks
JUNE 26, 2012
The key thing to notice is that during my customer development, everyone said “That’s a great idea, you should do it!” Truth in startups emerges or crumbles in the same way. Specifically, before I validated the ideas behind WP Engine, I validated another idea for a startup. ” Everyone.
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