Both Sides of the Table

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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. It is the key to “customer development” that Steve Blank talks about. I’m going to save that for a future blog post.

PR 279
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Are Business Plans Still Necessary?

Both Sides of the Table

Do you really want to spent $100k building a product to discover through Customer Development that the market is too small? Let’s start with how much value you think you’ll create for your customer if they use your product in terms of hours saved, costs avoided, extra sales, better conversion rates or whatever.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. And he gave them all early access to our prototypes for reaction. Back then it seemed foreign.

Customer 280
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Domain Experience Gives Entrepreneurs an Unfair Advantage

Both Sides of the Table

Assistly is a customer support product designed to meet the needs of the current era of multi-channel touch points (think Twitter, email, chat, forum in addition to phone calls). The exact same team had worked on 2 previous customer service startups (and 1 non-CS product). So the whole customer development cycle is very streamlined.

San Diego 267
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Why “The Culture of Failure” is Imperative to Startup Communities

Both Sides of the Table

4:30 How did you come up with the idea of customer development? 37:45 Let’s talk about the dichotomy between customer development and Y Combinator? Steve, thanks so much for joining us today! What brings you to LA? 1:45 Are you also making your Udacity class available online? 3:30 What is the class all about?

Community 350
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This Week in Venture Capital – Episode 2

Both Sides of the Table

My take was that this follows three trends: a) customer involvement in product design, b) mass customization [e.g. On the first point – think of Steven Blank’s customer development but for physical products. Zazzle] and c) artisan products [etsy, foodzie].

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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

It’s OK because in an era where you can much more rapidly prototype and build products it is far more beneficial to launch your first version, get initial customer traction and then talk to your customer base to understand how well it meets their needs.

Sales 393