article thumbnail

I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. We’ve pivoted our Lean LaunchPad / I-Corps curriculum.

article thumbnail

The high road to building an enterprise SaaS company

The Next Web

The keys are maintaining capital efficiency, launching early versions to the SMB market and constantly applying customer development methods. Design & Dev Entrepreneur Analysis and Opinion' And more importantly, B2B companies. This story continues at The Next Web.

B2C 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)

Steve Blank

Doing so meant they would have to take risks for IP acquisition and customer/market risks outside their experience or comfort zone. 2) We should have had buy-in about the value of disruptive new business models, design and open innovation thinking. Venture Fest was not integral to their success.

article thumbnail

Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. See part one for the first time it happened. This time it was serious. Good stuff too.

article thumbnail

Lessons Learned: The lean startup

Startup Lessons Learned

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168
article thumbnail

StartupRoar - Great Content for Startups

SoCal CTO

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

article thumbnail

Fear of Failure and Lack of Speed In a Large Corporation

Steve Blank

I suggested the best place to start the conversation is with the 21 st century definition of a startup: A startup is a temporary organization designed to search for a repeatable and scalable business model. The corollary for a large company is: A company is a permanent organization designed to execute a repeatable and scalable business model.

Widget 120