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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” It’s an impressive portfolio.

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Document Your MVP for a Developer

SoCal CTO

For example, if you are trying to determine viral coefficient (see Startup Metrics ), then the focus should be around those aspects of the MVP. Customer Development Notes I'm assuming founders are having customer development conversations. Send across any graphic designs you currently have.

Developer 354
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How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. Set up the Lean LaunchLab or a WordPress blog to document your Customer Development progress.

Lean 333
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Customer Validation - 33 Great Articles

SoCal CTO

The other was a consumer play with possible viral growth. Would the consumer one get traction and be viral? In both cases, the answer was that the founder would go to find other ideas, turn those into paper descriptions and validate it with customers. Customer Validation 101. " One was an enterprise software product.

Customer 227
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s often said that you shouldn’t talk about price during customer development interviews. Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). Price is not an afterthought, it is essential business design.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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The Landing Page Optimization Guide You Wish You’ve Always Had

ConversionXL

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). All of this is to inform a landing page design that’s in-line with your target market expectations which plays a huge role in reducing the amount of friction it takes for them to convert.

Analytics 134