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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. We’ve pivoted our Lean LaunchPad / I-Corps curriculum.

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Lessons Learned in Diagnostics

Steve Blank

Jason Crane - PhD UCSF Manager Scientific Software Development. It will “sell itself” A business is much more than just good science: it is about customers seeing value and being willing to pay and proper validation and reimbursement coding and … A successful business is the sum (and integration!)

Lean 240
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The high road to building an enterprise SaaS company

The Next Web

Developing an enterprise-grade SaaS product is not easy. The keys are maintaining capital efficiency, launching early versions to the SMB market and constantly applying customer development methods. Yoav Leitersdorf and Ofer Schreiber of are partners at YL Ventures. And more importantly, B2B companies.

B2C 132
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Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)

Steve Blank

Doing so meant they would have to take risks for IP acquisition and customer/market risks outside their experience or comfort zone. I earnestly believe that large corporations should emulate Lean Startups (Business model design, Customer Development and Agile Engineering.)

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How to find that first big customer

A Smart Bear: Startups and Marketing for Geeks

Freshman Salesman writes: I’ve read somewhere in your blog about how you had a very large organisation as the first customer for your software. I’m putting myself in the same boat now with the solution I’m developing so could you tell me: 1. How did you reach out to your first customer? I think you meant this

Customer 231
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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

Founders overestimate the value of IP before product market fit by 255%. . Filed under: Customer Development , Teaching , Venture Capital. Balanced teams with one technical founder and one business founder raise 30% more money, have 2.9x Most successful founders are driven by impact rather than experience or money.

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Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. See part one for the first time it happened. This time it was serious.