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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

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Seed Stage Founders Undervalue Angels With Marketing & Comms Expertise

Hunter Walker

Seed Stage Startups Don’t Hire Fulltime For These Roles, And Certainly Not Senior Hires. You’re trying to build a software product, do customer development and find PMF. Hiring Marketing or Comms Consultants/Agencies At Seed Is Often a Terrible Idea. It’s just not worth their time.

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Entrepreneurship is an Art not a Job

Steve Blank

Over the last decade we assumed that once we found repeatable methodologies (Agile and Customer Development , Business Model Design) to build early stage ventures, entrepreneurship would become a “science,” and anyone could do it. it is an art) and again hired professionals. George Bernard Shaw.

Agile 332
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Nokia as “He Who Must Not Be Named” and the Helsinki Spring

Steve Blank

They’ve stopped hiring the best talent, and startups are not looking so risky compared to large companies. You find early stage employees expecting to work normal hours, to get paid a regular salary, and not asking or expecting equity. Nokia was blind-sided in a classic disruptive innovation.

Finland 324
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Honor and Recognition in Event of Success

Steve Blank

Working with him, I’ve been impressed to watch his small team embrace Customer Development (and Business Model Generation ) and search the world for the right product/market fit. They’ve tested their hypotheses with literally hundreds of customer interviews on every continent in the world. Corporate elephants can dance.

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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

For example, I suggest it doesn’t make a lot of sense to hire a full-time team member who’s an SEO consultant. You might hire a really amazing designer, and perhaps even charge companies for their service for cost recovery purposes. Real Ventures , an early-stage, Canadian-based fund, runs a two-day Founder Camp every six months.

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Why tech founders can’t hire in early salespeople

The Startup Toolkit

Spoiler: You can’t hire out sales because in the early days it’s about learning, not selling, and hired guns can’t bring back bad news. As a tech founder doing sales, you’ll find yourself constantly fantasising about hiring in a sales guy to take all your pain away.

Hiring 51