Both Sides of the Table

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Are Business Plans Still Necessary?

Both Sides of the Table

Do you really want to spent $100k building a product to discover through Customer Development that the market is too small? Let’s start with how much value you think you’ll create for your customer if they use your product in terms of hours saved, costs avoided, extra sales, better conversion rates or whatever.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. And he gave them all early access to our prototypes for reaction. Back then it seemed foreign.

Customer 280
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This Week in Venture Capital – Episode 2

Both Sides of the Table

They bought distribution and engineering talent. My take was that this follows three trends: a) customer involvement in product design, b) mass customization [e.g. On the first point – think of Steven Blank’s customer development but for physical products. No big surprise. Good deal for all.