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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Teams talk to 10-15 customers a week and make a minimum of 100 customer visits.

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How to find that first big customer

A Smart Bear: Startups and Marketing for Geeks

The contract says you retain the IP and are allowed to sell a product like this to other companies. You build the product, then you have your banner customer and go get others. .” make for not putting customer development before writing code. You land a contract to build them the solution.

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Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)

Steve Blank

Doing so meant they would have to take risks for IP acquisition and customer/market risks outside their experience or comfort zone. I earnestly believe that large corporations should emulate Lean Startups (Business model design, Customer Development and Agile Engineering.) Lessons Learned.

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

Max entered Stanford in the fall of 2010 as a freshman, took as many of the engineering entrepreneurship classes as he could and independent study with me. (He Founders overestimate the value of IP before product market fit by 255%. . Filed under: Customer Development , Teaching , Venture Capital. Congratulations.

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Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It

ConversionXL

Thank you pages” for lead forms are often generic—and, by default, set to be indexed by search engines. Exclude office IP addresses using Google Analytics filters. Another solution is to use custom Events instead of dimensions, but that usually requires some custom development work. (At How to fix it.

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Lessons Learned: The lean startup

Startup Lessons Learned

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

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Lesson Learned in Medical Devices

Steve Blank

The Knox team was a great mix of hands-on device engineers and business development. They used agile engineering perfectly to continually test variants of their Minimum Viable Product (MVP’s) in front of customers often and early to get immediate feedback. Alex DiNello CEO at Relievant Medsystems was their mentor.

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