Steve Blank

JUNE 19, 2014

understand the core customers and the sales and marketing process required for initial clinical sales and downstream commercialization. assess intellectual property and regulatory risk before they design and build. gather data essential to customer partnerships/collaboration/purchases before doing the science.

Lean 269

Lean SBIR Intellectual Property Customer Development 269

The Startup Magazine

MARCH 29, 2024

It’s not just about a logo or a tagline; it’s the experience you promise your customers. Develop a marketing strategy that leverages both digital and traditional channels. Understand your costs, both fixed and variable, and plan your finances accordingly to sustain operations and fuel growth.

Intellectual Property 131

Intellectual Property Angel Investor Business Model Bootstrapping 131

Steve Blank

APRIL 14, 2013

Intellectual property protection is great on paper and “limited” in practice. Eventually, China’s innovation-driven economy needs intellectual property rights and anti-trust laws that are enforced. The motivations are the same – profit – driven by entrepreneurs and venture finance. It usually doesn’t end well.

China 323

China Silicon Valley Non-Compete Intellectual Property 323

Steve Blank

APRIL 14, 2013

Intellectual property protection is great on paper and “limited” in practice. Eventually, China’s innovation-driven economy needs intellectual property rights and anti-trust laws that are enforced. The motivations are the same – profit – driven by entrepreneurs and venture finance. It usually doesn’t end well.

China 215

China Silicon Valley Non-Compete Intellectual Property 215

Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. See part one for the first time it happened. This time it was serious. More on this in the next post.

Silicon Valley 225

Silicon Valley Non-disclosure Agreement NDA Startup 225

Steve Blank

DECEMBER 30, 2014

understand who their core and tertiary customers are, and the sales and marketing process required for initial clinical sales and downstream commercialization. assess intellectual property and regulatory risk before they design and build. identify financing vehicles before you need them.

San Diego 261

San Diego North Carolina Chicago Lean 261

Steve Blank

MARCH 11, 2010

Customer Discovery. Regulation and Intellectual Property. Accounting Basics and Multi-stage Finance. None of the students were domain experts in their areas, and each team had to figure out how to contact potential customers and channel partners. By design we didn’t give them too much Customer Development theory.

Intellectual Property 226

Intellectual Property Business Model Customer Development Distribution 226