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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. We’ve pivoted our Lean LaunchPad / I-Corps curriculum.

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Lessons Learned in Diagnostics

Steve Blank

It will “sell itself” A business is much more than just good science: it is about customers seeing value and being willing to pay and proper validation and reimbursement coding and … A successful business is the sum (and integration!) It includes reimbursement, regulation, IP, validation, channel access, etc.

Lean 240
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The high road to building an enterprise SaaS company

The Next Web

The keys are maintaining capital efficiency, launching early versions to the SMB market and constantly applying customer development methods. However, we argue that in the long run, B2B companies can be more capital efficient than B2C companies, achieving maximum traction at minimal investment.

B2C 132
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Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)

Steve Blank

Doing so meant they would have to take risks for IP acquisition and customer/market risks outside their experience or comfort zone. I earnestly believe that large corporations should emulate Lean Startups (Business model design, Customer Development and Agile Engineering.)

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How to find that first big customer

A Smart Bear: Startups and Marketing for Geeks

The contract says you retain the IP and are allowed to sell a product like this to other companies. You build the product, then you have your banner customer and go get others. make for not putting customer development before writing code. You land a contract to build them the solution. You’re just stalling.

Customer 231
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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

Founders overestimate the value of IP before product market fit by 255%. . Filed under: Customer Development , Teaching , Venture Capital. Balanced teams with one technical founder and one business founder raise 30% more money, have 2.9x Most successful founders are driven by impact rather than experience or money.

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Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It

ConversionXL

Exclude office IP addresses using Google Analytics filters. Another solution is to use custom Events instead of dimensions, but that usually requires some custom development work. (At Some solutions, like excluding your internal IP address, take just a couple minutes to implement. How to fix it. Image source ).