Customer Development and IP

I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. We’ve pivoted our Lean LaunchPad / I-Corps curriculum.

Intellectual Property

Intellectual Property Lean IP Open Source

Lessons Learned in Diagnostics

Steve Blank

JANUARY 2, 2014

It will “sell itself” A business is much more than just good science: it is about customers seeing value and being willing to pay and proper validation and reimbursement coding and … A successful business is the sum (and integration!) It includes reimbursement, regulation, IP, validation, channel access, etc.

Lean

Lean Algorithm Customer Development IP

Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)

Steve Blank

JANUARY 30, 2013

Doing so meant they would have to take risks for IP acquisition and customer/market risks outside their experience or comfort zone. I earnestly believe that large corporations should emulate Lean Startups (Business model design, Customer Development and Agile Engineering.)

Programming

Programming Technical Review Incubator Intellectual Property

Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

MAY 29, 2011

Founders overestimate the value of IP before product market fit by 255%. . Filed under: Customer Development , Teaching , Venture Capital. Balanced teams with one technical founder and one business founder raise 30% more money, have 2.9x Most successful founders are driven by impact rather than experience or money.

Technical Cofounder

Technical Cofounder Early Stage Startup Silicon Valley

Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. See part one for the first time it happened. This time it was serious. Good stuff too.

Silicon Valley

Silicon Valley Non-disclosure Agreement NDA Startup

Lesson Learned in Medical Devices

Steve Blank

DECEMBER 20, 2013

In medical devices, understanding reimbursement, regulation and IP is critical. Filed under: Customer Development , Lean LaunchPad , Life Sciences , Teaching. Customer Development Lean LaunchPad Life Sciences Teaching' And saved millions. Lessons Learned. Sometimes teams win when they fail.

Lean

Lean Customer Development IP Agile

Fear of Failure and Lack of Speed In a Large Corporation

Steve Blank

MARCH 11, 2015

They know the activities, resources and partners (manufacturing, regulation, IP, supply chain, etc.) – and the costs to deliver the product/service and have well defined product development and product management tools that emphasize the linear nature of shipping products to existing customers. and how to price the product.

Widget

Widget Lean Business Model Metrics

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

DECEMBER 7, 2010

We’ll build the class around the business model / customer development / agile development solution stack. Instead you will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a startup actually works. Any IP you need to license?

Wiki

Wiki Lean Management Business Model

The LeanLaunch Pad at Stanford – Class 8: Key Resources, Activities and Expense Model

Steve Blank

MAY 3, 2011

Any IP you need to license? We taught them theory, methodology, and practice using Customer Development and business model design. So who better to have as a surprise guest lecturer for our last class than Alexander Osterwalder himself. His lecture covered: What resources do you need to build your business? How many people?

South Dakota

South Dakota Business Model Lean United States

Not All Those Who Wander Are Lost

Steve Blank

FEBRUARY 18, 2010

After I retired, I began teaching Customer Development , a theory of how to reduce early stage risk in entrepreneurial ventures. Raising Money Using Customer Development……… 47. The Best Defense is a Good IP Strategy………… 65. Customer Development Manifesto.

Silicon Valley

Silicon Valley Customer Development IP Developer

Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Steve Blank

MAY 26, 2009

You don’t need to worry about any Intellectual Property (IP) issues. The next week another team, working on a new type of solid oxide fuel cell, remarked, “Professor Blank, in our industry there’s a ton of patents and stuff and people tell us we shouldn’t be out there unless we start patent protecting all our IP.”

Vertical

Vertical Silicon Valley Intellectual Property RSS

The Sharp End of the Stick « Steve Blank

Steve Blank

MAY 4, 2009

In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development. Later on in this same company’s life, sales will become the pointy end and product development moves to a supporting role.

Silicon Valley

Silicon Valley RSS Non-Compete California

StartUpRoar

Steve Blank

I-Corps @ NIH – Pivoting the Curriculum

Lessons Learned in Diagnostics

Trending Sources

Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)

Tune In, Turn On, Drop Out – The Startup Genome Project

Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Lesson Learned in Medical Devices

Fear of Failure and Lack of Speed In a Large Corporation

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

The LeanLaunch Pad at Stanford – Class 8: Key Resources, Activities and Expense Model

Not All Those Who Wander Are Lost

Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

The Sharp End of the Stick « Steve Blank

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