Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It
ConversionXL
MARCH 4, 2020
Don’t choose metrics that are similar but not the same. Otherwise, it’s easy to turn a small discrepancy into a massive issue—one that torches year-over-year data comparisons and just about all of your quarterly (even annual) metrics. Exclude office IP addresses using Google Analytics filters. Why does it happen? How to fix it.
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