YoungUpstarts
OCTOBER 10, 2012
. - Local MVP (most valuable professional) customers are critical in helping Microsoft penetrate foreign markets affordably and effectively, providing the firm its most effective marketing communications and saving it hundreds of millions of dollars in support costs. Community marketing is the best way to leverage Rock Star customers.
Steve Blank
MAY 22, 2009
This post offers suggestions if you are going to a trade show to generate leads. Ignore This Post The same caveat applies as in the first post; If you’re selling via the web, and trade shows seem hopelessly anachronistic, ignore this post. If leads from this show do not turn into orders, why are we going again next year?
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Duct Tape Marketing
MARCH 1, 2016
Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.
YoungUpstarts
SEPTEMBER 12, 2012
The bottom line is that customers are more apt to trust and care about information when it comes from a peer rather than an organization. Many firms are getting nowhere with their web and social media marketing efforts. They need to get creative about bringing customers into these programs.
ConversionXL
JULY 1, 2014
Professional web designers purchasing themes for clients website (Designer). In this case study about web app Photoshelter, their customer surveys found that offering the “limited” version of the app for free was preventing the company from doubling sales. Small business looking to upgrade their current site (Small-Biz).
Steve Blank
NOVEMBER 2, 2009
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. And most startup code and features end up on the floor as customers never really wanted them.
ConversionXL
JULY 8, 2014
Of course, you can learn about how to speak to these problems & understand the noise, through customer development , feedback loops , qualitative studies , and smart social media marketing strategies , but even then, you might still need some help getting the market’s attention.
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