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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. This is a customer development problem. So What is Customer Development? The core idea behind customer development is that the assumptions you make about a target market are only guesses.

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Ways APIs have Transformed the News and Media Industry

The Startup Magazine

The growth of social networking, the spread of mobile devices, and the advances in the use of cloud computing have changed how people consume content from the news and media industry. This can be seen from the rapid rise of media outlets such as Amazon, Netflix, and YouTube among others. Playing a starring role in the media ecosystem.

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Most Efficient Ways Of Successfully Promoting Your StartUp

The Startup Magazine

Leverage Social Media Platforms. In these modern times, one of the most efficient ways to reach out to potential customers is through social media. Platforms like Facebook, Twitter, and Instagram have a wide reach, and if you can use them effectively, you can significantly increase your customer base.

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Twitter Link Roundup #226 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Customer Development 101) – crowdspring.co/1pNIOcD. Crowdsourcing Your Way To What Customers Really Want | Fast Company – crowdspring.co/1oNJIZp.

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The Facebook Trap: How Social Media Gets Co-opted By Traditional Marketing

YoungUpstarts

It’s true that TV watchers tolerated (for a time) interruption advertising based on broad demographic data — but mining personal information from social media sites to target ads to consumers is high risk, low reward. In turn, social media firms, such as Facebook, should become expert at enabling this experience. Why fight nature?

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Twitter Link Roundup #220 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Ultimate List of Customer Development Questions – crowdspring.co/1nHT6tS. The Ultimate List of Customer Development Questions – crowdspring.co/1nHT6tS.

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

We think teaching teams a formal methodology around the Lean Framework (Business Model design, Customer Development and Agile Engineering) is a natural evolution of how successful incubators/accelerators will build startups. Filed under: Customer Development , Lean LaunchPad , Teaching. Here’s how that happened.

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