To sell something effectively you really need to understand your customer. You can look into customer profiling and personas as mechanisms for understanding your customers better. The advantage of doing this is that you have a very complete overview of your customer’s daily life. Customer Development MORE >>

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition. MORE >>

As a founder you are testing a series of hypotheses about all the pieces of the business model: Who are the customers/users? An early indication that you’ve found the right business model is when you believe the cost of getting customers will be less than the revenues the customers will generate. Startup Metrics. Revenue. MORE >>

Founders that learn are more successful : Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team. asked. MORE >>

Long before there was the Lean Startup, Business Model Canvas or Customer Development there was a guy in Santa Barbara California who had already figured it out.  want to tell you a story about how a team pivoted and succeeded by synchronizing product and customer development. The customer asked, “Where’s off-line setup?”  MORE >>