Customer Development and Metrics

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Customer Development

Metrics

Which Fundraising Round Should You Skip?

View from Seed

OCTOBER 24, 2019

The reason is that b2b fundraising is largely driven by data and metrics, and pre-seed dollars usually don’t get you to many meaningful data points. Unlike in B2B, you don’t necessarily want to use a second-seed round to get to metrics that every investor will appreciate. Experienced founders: B2B. Experienced founders: Consumer.

Dilution

Dilution B2B Burn Rate Early Stage

Pitch Deck Month: “Is It Working?” (aka the “Traction” Slide)

View from Seed

SEPTEMBER 11, 2019

Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. One of our portfolio investments, a B2B SaaS company, was a pre-product startup at the time of the seed round. B) Post-Product Companies.

Seed Stage

Seed Stage B2B Seed Capital Revenue

StartUpRoar

View from Seed

Which Fundraising Round Should You Skip?

Pitch Deck Month: “Is It Working?” (aka the “Traction” Slide)

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