To sell something effectively you really need to understand your customer. You can look into customer profiling and personas as mechanisms for understanding your customers better. The advantage of doing this is that you have a very complete overview of your customer’s daily life. Customer Development MORE >>

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? Each of the following, while often a necessary and beneficial activity, does not constitute Customer Development: surveys automated customer feedback mechanisms (e.g., MORE >>

The initial launch of your Minimum Viable Product (MVP) is a big step. But you’re out there, and people are using your product. You have a priority list, but customers are also telling you what they want; aside from some bugs they’ve found, they’re giving you a list of features and telling you to build them. MORE >>

was having coffee with a former student who was complained that my idea of building a first product release with a minimum feature set was a bad idea. One of the principles of Customer Development is to get out of the building and understand the smallest feature-set customers will pay for in the first release.). It’s not. MORE >>

Most customers tolerate bugs. Most customers tolerate products with missing features that they need (or think they need!) Most customers tolerate the quirks and hiccups that come with new technology and software. Customers can be quite forgiving. And use those customer interactions to learn from them. MORE >>