The excerpts, which appeared first at  Inc.com , highlight the Customer Development process, best practices, tips and instructions contained in our book. Assuming you know what the customer wants. Founders, presuming they know their customers, assume they know all the features customers need. Customer Development MORE >>

When I wrote the Four Steps to the Epiphany and invented the Customer Development process, my goal was to simply explain to myself what was broken in building a startup and propose an alternative path. The Dropbox team also had a great story about pivoting and customer development. Filed under: Customer Development. MORE >>

startups search for a business model, large companies execute an existing one. They’re an albatross if they perform as they do in a large company, and believe that they “own&# customer interaction, feedback to engineering and authoring market requirements documents. Filed under: Customer Development. MORE >>

At Yipit, our initial idea was a local search site focused on furniture in New York. The value lies in your ability to learn from potential customers, iterate based on those learnings. Instead, get a prototype into the hands of your potential customers as soon as you can. customer development process startups MORE >>

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted.  It’s not. MORE >>