Over time the idea that winners in new markets are the ones who have been the first (not just early) entrants into their categories became unchallenged conventional wisdom in Silicon Valley. First to develop or patent an idea. Implicit Customer Discovery and Validation in Fast Followers. By then it was too late. billion. MORE >>

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. Heres the catch. MORE >>

The Times Square Strategy discussion I had with Eric Ries , was still top of mind, so instead of my standard Customer Development lecture , I offered my thoughts on: the origin of Customer Development, where we are today, and where does Customer Development go, and how you can help get it there. Order Here. MORE >>

This post describes a solution – the  Customer Development Model. In future posts I’ll describe how  Eric Ries and the  Lean Startup concept provide the equivalent model for product development  activities inside the building and neatly integrates customer and agile development. It rarely happens that way.) MORE >>

2006 - broadcasters sued Cablevision  (and lost) to prevent the launch of a cloud-based DVR to its customers. Ironically, it was Valenti’s skill in hobbling competitive innovation that negated any need for studios to develop agility, vision and technology leadership. from box-office revenue. The reality? Sound familiar? Piracy. MORE >>