Both Sides of the Table

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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. It is the key to “customer development” that Steve Blank talks about. And market your brand, not your personality.

PR 279
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Why “The Culture of Failure” is Imperative to Startup Communities

Both Sides of the Table

I recently wrote about the 12 tips to building successful startup communities. I lived in London from 1997-2005 and for 6 of those years ran my startup based out of London. Everything I learned about startups I learned by making mistakes at my first one. I’m absolutely certain it is critical to any startup community.

Community 350
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Are Business Plans Still Necessary?

Both Sides of the Table

This is part of my ongoing series of posts and I need to file this one under both Raising Venture Capital and Startup Advice. The last couple of years has also seen the huge initial success of Ycombinator, the Lean Startup and many other product driven approaches to going to market. Why do VC’s care about these years?

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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. This article originally appeared on Inc.com.

Sales 393
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

This is part of my ongoing posts on Startup Advice. As organizations we have become more open and I believe this is great for businesses and their customers. Where we designed what we perceived to be a simple product they turned the customer development process it into a science. Turn Your Organization Inside Out.

Customer 280
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Domain Experience Gives Entrepreneurs an Unfair Advantage

Both Sides of the Table

Assistly is a customer support product designed to meet the needs of the current era of multi-channel touch points (think Twitter, email, chat, forum in addition to phone calls). The exact same team had worked on 2 previous customer service startups (and 1 non-CS product). I absolutely love their product, team and vision.

San Diego 267
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. Think YouTube vs. the rest.

Product 350